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Pros + Wine = ProWein

3 days, 10 football pitch-sized halls, 55,000 people and lord only knows how many bottles of wine….. This is ProWein – the biggest wine trade fair on the planet, held every year in Dusseldorf and the event on the calendar for industry types from all over the world.  

Düsseldorf, DEU, 12.3. 2016. Die Leitmesse ProWein ist alljährlich der ultimative Treffpunkt der internationalen Wein- und Spirituosenbranche. 6.200 Aussteller aus 59 Ländern präsentierten sich zur ProWein 2016 vom 13. bis 15. März in Düsseldorf. Etwa 420 internationale Spirituosen-Anbieter zeigten einen anspruchsvollen Mix aus bewährten Klassikern, landestypischen Kostbarkeiten und ausgefallenen Neuvorstellungen. Auch Innovationen und Entwicklungen im Bereich Zubehör für die Wein- und Spirituosenbranche fanden sich in Düsseldorf. | ProWein is the Leading Trade Fair and a unique meeting point for the international Wine and Spirits Sector. 6,200 exhibitors from 59 countries were present at ProWein 2016, from 13 to 15 March in Düsseldorf. Around 420 international spirits suppliers showed a sophisticated, high-quality mix consisting of tried-and-tested classics, regional-specific delicacies and exceptional new products. Innovations and new developments in accessories for the wine and spirits sector were also on display in Düsseldorf.Foto: Messe Düsseldorf, Constanze Tillmann. Exploitation right Messe Düsseldorf, M e s s e p l a t z, D-40474 D ü s s e l d o r f,; eine h o n o r a r f r e i e Nutzung des Bildes ist nur für journalistische Berichterstattung, bei vollständiger Namensnennung des Urhebers gem. Par. 13 UrhG (Foto: Messe Düsseldorf / ctillmann) und Beleg möglich; Verwendung ausserhalb journalistischer Zwecke nur nach schriftlicher Vereinbarung mit dem Urheber; soweit nicht ausdrücklich vermerkt werden keine Persönlichkeits-, Eigentums-, Kunst- oder Markenrechte eingeräumt. Die Einholung dieser Rechte obliegt dem Nutzer; Jede Weitergabe des Bildes an Dritte ohne Genehmigung ist untersagt | Any usage and publication only for editorial use, commercial use and advertising only after agreement; unless otherwise stated: no Model release, property release or other third party rights available; royalty free only with mandatory credit: photo by Messe Duesseldorf]

We knew that hitting up ProWein made a lot of sense on a lot of levels. Heading to Germany would give us the opportunity to taste loads of new wines, hob with other nobs and get stuck into the local delicacy – Blutwurst (sausages made from slaughterhouse leftovers and fresh blood). Erm, yum…

After 72 hours of relentless consumption (mainly wine, not so much Blutwurst) and chatter, we came away somewhat bloated but hugely satisfied with our Dusseldorf adventure. We managed to touch base with a whole load of our regular producers, rework a couple of our own wine blends, visit some new German and Austrian producers for Thirsty in the UK, and make a ton of ground ahead of releasing our winter 2016-17 list this summer. Look out for new Beaujolais and Bordeaux as well as new richer, rounder ‘chalet’ wines and plenty more international action from Italy, Spain and the New World.

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We achieved a huge amount in just 3 days and rolled out of Dusseldorf tired but happy. Our summer list (and prices) are officially live on the 1st May and we’re taking great strides towards next winter’s range which is due out for preview in June.

Until our next adventure – auf wiedersehen!

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