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The >> Génération Craft >> 2017 tour


Génération Craft is bringing the new wave of Craft Brewing to the Alps – featuring international and home-grown Craft Beers, street food and live music.


We are so excited about our growing range of Craft Beers that we are taking them on tour – taking over the beer lines in some of your favourite alpine bars or ‘popping up’ our very own pallet bar in a variety of funky locations between now and the end of winter.


Check out the current list of dates and venues below or contact us to get involved. More dates are being added all the time so see our FB page for the latest version. Each event embraces the ‘Generation Craft’ culture – a unique combo of great places to drink, awesome live music and our ‘street food challenge’ – daring chefs all over the mountains to serve up their take on this culinary craze.



>>> New dates are added all the time – watch this space! <<<

Thurs 9/3/17 *** La Taverne, Méribel

‘Tap Takeover’ – serving up delicious craft beer on all lines for ONE NIGHT ONLY plus top nosh and live tunes from 4pm.

Thurs 16/3/17 *** L’Éléphant Bar, Courchevel Le Praz

Another ‘Tap Takeover’ with live music and beer festival nosh. From 3pm.

Fri 17/3/17 *** La Bièrerie, Moutiers

The Savoie’s only 100% artisan beer bar is handing us the reins for the day. It’s like Mozart letting you play his harpsicord. From 3pm.

Tues 21/3/17 *** La Dahlia, St Martin de Belleville

We’re banking on the sun being out for this one so we’ll ‘pop’ our own bar up on the terrace and get started early. From 2pm.


Fri 24/3/17 *** Big Horn Bistro & Bar, Chamonix

American style beerfest food, a blistering range of beers and live tunes from 3pm.

Fri 31/3/17 *** Pub Le Ski Lodge, La Tania

Kicking off at Après-ski time we’ll be pouring hop-tastic brews throughout the afternoon and into the night from 3pm.

Thurs 6/4/17 *** Meribar, Méribel – Going the whole hog with a BBQ and pop-up bar on the terrace, live music and a Tap Takeover inside too…

Weds 12/4/17 *** 3 Valleys Charity Day, Méribel Village – THE charity event in the 3 Valleys with a rip-roaring party every year, tip-top line-up of bands and DJ’s and, for the first time – you guessed it – a Craft Beer Bar! We can’t wait…

Thurs 13/4/17 *** Loop Bar, Tignes – Popping the bar up on the terrace, right at the foot of the piste in Tignes Le Lac with tunes and BBQ bites.



THE BREWERS – here is a selection of the lineup…


Alepine – Award winning beer, brewed for the mountains in Essex, innit?

Brasserie Veyrat – Inspirational beers from the Haut Savoie. French craft beer with an international edge.

Fourpure – Leading the British Craft Beer charge from their base in Bermondsey, London.

Ibex MicroBrasserie – Based in Morzine, this place turns alpine water into Craft nectar.

Magic Rock – One of the UK’s brightest stars on the Craft scene with straight-talking beers and uber-funky presentation.

Northern Monk – Scooping up awards as fast as they can pump the beer out of their West Yorkshire base.

Von Freude – Saving Germany from spineless Pilsner since 2013 and now rocking the Alps too.


And more…!





No beer event is complete without some nice grub to line your stomach. We are daring all of our host venues to enter our Street Food Challenge – tickling your taste buds with their own take on beer-friendly fodder.

The winning venue will be announced at the end of the Génération Craft tour.



We’ll be there, sometimes with a brewer or two in tow to explain a bit about the beers and make sure that you find the one for you. From Pilsner to Porter, Ambrée to IPA it’s all going to be there. Are you?

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